Writing Aricles for Brand Awareness
Building your brand with online articles
Get Known Online with Online Articles
One sure way to build your presence online and develop your professional reputation is through submitting your articles online.
Directories for Article Submission Sites
There are directories that are great for article submissions in a variety of genres. You can find them quickly by going to Article Submission Master List or here at a resource page online.
Provide Quality Prose
Once your find a couple that suit your target audience, you need to insure your writing is relevant and tight. I often review my articles many times and each time I seem to remove another useless word.
Your grammar, spelling and composition need to represent you well. Don’t allow your good message to become muddied with the reader’s critical appraisal of your writing skill. To help, here are some good articles to study:
- How to be a Good Writer
- How to be a Cyber Journalist
- A Journalist’s Guide to SEO
- The First Rule of a Copyblogger
Aggregate Services
Once you do submit your article there are aggregate services that would like to link to the article.
For instance, for small business there is a service called BizSugar.com. You post your submission there (or any other article you read that you think would be of interest to readers) and people read and vote on your article according to relevance, timeliness and style. These services become yet another way for your one action of writing an article to receive kudos around the online community.
Don’t forget to check out Technorati if you are writing for a blog. Be sure to submit the website URL.
Hire the Writer
You will find that your brand (including you if you are the brand) will appear frequently if you are using popular distribution tools online. Many business owners hire writers to write for them to save time and provide quality posts. You can find writers who are ready to bid on your project at Guru and Elance
Use Google Alerts
Once you publish online, set up a google alert with the title or keywords. You can be notified whenever your article is searched. If you are populating yourself as the brand, be sure to include an alert with your name in "". For instance, "Harmony Thiessen." Register for Google alerts here